The other day, we got a packet of coupons from Smith’s (a grocery store) in the mail. The packet said that we’re one of their best customers, that only a small percentage of their customers get these packets, and that the coupons were specifically chosen for me. The “best customer” bit didn’t surprise me. I usually shop sales and go to more than one grocery store, but Smith’s is really the only good and affordable grocery store within a reasonable distance of where we live, so I’ve been shopping there nearly exclusively for a year.
Looking through the packet, I couldn’t decide whether to be delighted or weirded out. Nearly every single coupon was for something I buy tons of—and they were all really good. Like, a free frozen pizza from a brand I like. Or, $2.50 off when I buy $10 of beef. At the same time, it bothers me a little that Smith’s apparently is very well informed of my spending habits.
Only a little. The rest of me thinks, “Who cares if they know I buy S&W brand of beans if it means I get cool coupons because of it?” It’s not like they’re watching me sleep or take showers or something.
Or are they? Dun dun dun.